B2C landed price calculator

The retail price you need abroad to hit your margin once shipping, fees, duty and returns are paid.

Costs per order (rupees)Product cost₹Packaging₹International shipping₹Your courier or postal rate for the parcel's weightAdvertising per order₹Ad spend divided by orders; 0 if none

As a share of the selling priceMarketplace and payment fees%Check your marketplace's current fee pagesDuty and taxes you pay%0 if the customer pays on deliveryReturns allowance%Target margin%

Selling currency

Currency

Rupees per 1 USD₹Enter today's rate from your bank to see the foreign price

Price you need to charge

₹2,890.91Enter an exchange rate to see it in the selling currency

Product, packaging, shipping, ads	₹1,590
Marketplace and payment fees	₹433.64
Duty and taxes you pay (if delivered duty paid)	₹0
Returns and lost-parcel allowance	₹144.55
Your margin	₹722.73

If this price is well above what similar products sell for abroad, the product may suit B2B better than B2C.

Price to charge₹2,890.91Details ↓

How it works

Costs that are fixed per order (product, packaging, shipping, ads) are added up. Costs that grow with the price (fees, duty if you deliver duty-paid, returns, and your margin) are taken as percentages of it. The price is the fixed costs divided by what's left after those percentages.

The example figures are placeholders, not typical costs; replace them with your own. Duty depends on the product and destination: look it up for your product code (see our HS code guide). Small-parcel rules for the US, EU and UK changed in 2025 and 2026.