Export guides
Practical, sourced guides for Indian manufacturers selling abroad, in the order you'll need them.
Selling to or importing into India? Explore import guides →
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Should you export, and which route: selling to businesses or to shoppers?
B2B vs B2C export: which route fits your product?
A side-by-side comparison of selling to importers versus selling to shoppers, with a checklist to decide.
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Export readiness checklist
Sixteen questions with an instant Green, Yellow or Red result: are you ready for overseas buyers, and what to fix first?
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Get export-ready
Pricing, product codes and payment terms to sort out before you talk to any buyer.
How to price for export: EXW, FOB, CIF and the Incoterms
Build an export price layer by layer, choose the right Incoterm, and account for GST, RoDTEP and currency.
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HS codes and import duty
Find your product code, look up the duty a destination charges, and use a certificate of origin to cut it.
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How to get paid safely in export
Advance, letters of credit, D/P, D/A and open account compared, plus ECGC insurance and what to ask on a first order.
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Find buyers (B2B)
Choosing a market and finding, approaching and closing importers and distributors.
How to choose an export market
Use free official trade data (Trade Map, TRADESTAT, Market Access Map) to shortlist three countries and pick one.
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How to find buyers for export from India
The B2B method: narrow the target, build and screen a list, reach the person who buys, and qualify the replies.
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What export promotion councils actually give you
The RCMC, trade enquiries, buyer-seller meets and fairs: what each is worth, and how to turn membership into buyers.
Read the guide →Samples, MOQs and the first order
Handle sample requests, negotiate a workable minimum order, and put the first export order on paper.
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How to evaluate B2B marketplaces for export
Test IndiaMART, TradeIndia, Alibaba and others on your own numbers before paying for a membership.
Read the guide →How to evaluate trade data tools
What shipment data can and can't tell you, where it comes from, and how to test a tool before paying.
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Sell direct (B2C)
Selling to shoppers abroad through marketplaces and your own store.
How to sell directly to overseas customers from India
The B2C route end to end: product fit, registrations, marketplaces or your own store, landed pricing, shipping, payments and returns.
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Selling on global marketplaces from India
Amazon's 17 stores, Etsy, eBay, Walmart and noon: which countries each reaches for Indian sellers, and how to launch on Amazon.
Read the guide →Amazon FBA from India
When to hand fulfilment to Amazon, getting stock abroad with SEND, the importer of record, and the costs that catch sellers out.
Read the guide →Setting up your own export store
Platform, international payments, duties at checkout, shipping and the pages overseas shoppers check before buying.
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